Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Tatty display units in shops can now be turned into all-singing, projection mapped artworks thanks to a low-cost system called DisplayMapper. Developed by London-based company Projection Artworks, ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

If you’ve ever seen an example of projection mapping or video mapping before, prepare to have your mind blown by the latest advancement in this technology. For those out of the loop, it refers to ...

With the help of an elite digital art duo, the Seminole Casino pulled out all the stops, inside and out, and created an experience that set a new standard for attractions and events. When you purchase ...

The human torso. Yes, it’s home to our hearts and our lungs and other useful goopy bits, but now, thanks to some technological innovations in projection mapping, it works great as a screen too. Or at ...

Researchers from the University of Tokyo have made an incredible advance in the field of real-time projection mapping, creating a new system that can simulate the way light reflects off a nonexistent ...

Christie pure RGB laser projectors helped to mark the impending launch of United Launch Alliance’s (ULA) Delta IV Heavy rocket at Cape Canaveral with a 3D projection mapping on an operational rocket ...

The Italian artist will create a unique mapping on the façade of the Casa Batlló and deliver Creative Keynote. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...